PRIVACY POLICY 

At NovaEssence Private Limited (“we,” “us,” or “our”) who operates Phoenixfits, we have established this Privacy Policy to regulate all related websites and mobile applications. This policy explains how we collect, use, and share your personal information when you interact with our platform, utilize our services, or complete transactions. Protecting your privacy and ensuring responsible data handling remains our top priority. By using our website, you agree to the practices described in this policy. We recommend reviewing this document periodically, as modifications may occur to align with evolving legal requirements or service enhancements. We are committed to maintaining transparency in our data practices and implementing robust security measures to protect your information. Your continued use of our platform signifies your acceptance of any updates made to this Privacy Policy. 

Data Collection 

At Phoenixfits, we collect different types of personal information to provide an efficient and customized experience. This data is gathered when you perform actions such as purchasing products, subscribing to newsletters, visiting our website, participating in research studies, joining online communities, entering contests, or reaching out to customer support. Additionally, we may receive data from third-party sources, such as business partners and advertisers. 

The types of personal information we collect include: 

• Contact Details: We may request your name, email address, and postal address when you subscribe to newsletters, engage in online communities, or attend events. 
• Personal Information: Additional details, such as gender, date of birth, marital status, and job title, may be gathered for surveys, events, and contests. 
• Behavioral Data: We monitor online interactions, including pages visited, time spent on-site, clicked items, and demographic insights. 
• Purchase Information: When you make a purchase, we collect transaction details relevant to the products or services you acquire. 

Utilization of Your Information 

We use your data exclusively for legitimate business purposes. Access is restricted to necessary functions, such as: 

• Technical Maintenance: Ensuring smooth platform performance and functionality. 
• Legal & Accounting Obligations: Complying with tax, legal, and financial requirements. 
• Market Research: Enhancing user experience and refining our services. 
• Community Management: Facilitating interactions within our forums and online spaces. 
• Payment Processing: Managing secure transactions via authorized payment methods. 
• Order Fulfillment: Verifying and processing shipments accurately. 
• Marketing Communications: Sending promotional updates, event notifications, and service enhancements. 
• Compliance & Security: Protecting legal rights, fulfilling regulatory obligations, and ensuring safety. 
• Business Transfers: If Phoenixfits undergoes a merger or acquisition, relevant data may be included in the transition. 

We remain dedicated to transparent data handling and strict adherence to privacy laws. 

Data Protection 

We follow responsible data management practices and store personal information only for as long as necessary. Once the retention period expires, we ensure secure deletion or anonymization. 

Standard Retention Period (8-12 Months): 

We retain: 

• Account details & transaction history 
• Browsing behavior & personalization settings 

This data is used for: 

• Improving customer service & recommendations 
• Complying with legal regulations 
• Enhancing user experience through data insights 

Extended Retention Cases: 

In certain situations, data may be stored longer due to: 

• Legal & Compliance Requirements: Necessary for tax, legal, and financial purposes. 
• Dispute Resolution: Used for fraud prevention and policy enforcement. 
• Data will only be retained for the minimum period necessary in such cases. 

Children's Privacy 

We do not knowingly collect personal data from individuals under eighteen (18) years of age. If we identify any unintentional data collection from minors, we will take immediate action to delete such information. 

Information Sharing 

We uphold strict policies against selling, renting, or trading personal information to unauthorized third parties. However, to facilitate operations such as payment processing and order fulfillment, we may share necessary details with trusted partners. Robust security measures are in place to protect data integrity during these processes. 

Your trust is our priority, and we ensure a secure and transparent data-sharing approach. 

Legal Action and Protection 

In specific scenarios, we may disclose personal information to identify, contact, or take action against individuals engaged in harmful or unlawful activities. This includes: 

• Preventing Fraud or Abuse: Taking action against users violating terms of service. 
• Legal Compliance: Providing information if required by law enforcement or regulatory authorities. 
• Protecting Rights & Property: Ensuring the security of Phoenixfits, its users, and stakeholders. 

Additionally, we may retain anonymized data for research or statistical analysis. 

User Rights 

Under the Information Technology Act, you hold certain rights regarding your personal data. You may exercise these rights by contacting our Grievance Officer. Your rights include: 

• Verification & Correction: Request access to personal information and correct inaccuracies. 
• Consent Withdrawal: Revoke data usage consent at any time, though this may affect service availability. 
• Dispute Resolution: Raise concerns about data processing practices for prompt resolution. 

Opt-Out Options 

If you no longer wish to receive promotional emails, newsletters, or marketing communications, you can opt out at any time. Simply click the "Unsubscribe" link in our emails, and we will process your request promptly. 

Privacy Policy Updates 

We periodically update our Privacy Policy to reflect regulatory changes or service enhancements. Any modifications will be posted on this page, and we encourage you to review the policy regularly. Continued use of our platform constitutes acceptance of these updates. 

Contact Us 

For further inquiries regarding our Privacy Policy, please contact us at novaessenceprivatelimited@gmail.com. Your privacy is our priority, and we are here to address any concerns you may have. 

Thank you for choosing Phoenixfits. We appreciate your trust and look forward to serving you.